Glossary
SERP Feature
Any non-traditional result on a search results page — featured snippet, knowledge panel, People Also Ask, image pack, video carousel, AI Overview — that occupies premium screen space.
A SERP feature is anything on a search results page that isn't a plain blue link. Features include featured snippets, People Also Ask boxes, knowledge panels, video carousels, image packs, local packs, and AI Overviews. Winning features captures more clicks than position-1 ranking alone.
Which SERP features matter most for GEO?
AI Overviews (Google's generative answer), People Also Ask (signals fan-out sub-queries), and featured snippets (predicts AI Overview source selection). Image and video features matter less for GEO but still drive traffic.
How do you win SERP features?
For featured snippets and AI Overviews: rank in the top 10 and structure the page so the answer to the query is extractable in 40–60 words near the top. For People Also Ask: cover each related sub-question with its own H2.
Do AI engines track SERP features?
They use the same underlying signals. Winning featured snippets and AI Overviews on Google strongly correlates with being cited by ChatGPT and Perplexity on the same query.
Part of the Cite Hustle GEO glossary — definitions for generative engine optimization and AI search.