Glossary
IndexNow
A protocol jointly run by Microsoft Bing and Yandex that lets sites push new and updated URLs to search engines instantly, instead of waiting for a crawl.
IndexNow is a simple HTTP-based protocol — POST a URL to the IndexNow endpoint with an API key, and Bing fetches and indexes it within minutes. Yandex participates; Naver and Seznam also accept the same pings.
Why does IndexNow matter for GEO?
ChatGPT and Perplexity both rely on Bing-powered retrieval to surface fresh sources. The faster Bing indexes your new content, the sooner those AI engines can cite it. IndexNow shortens the gap from hours/days to minutes.
How do you implement IndexNow?
Generate an API key, host it as a text file at /{api_key}.txt on your domain (so Bing can verify ownership), and POST URLs to https://api.indexnow.org/indexnow?url=...&key=... after every publish. Cite Hustle does this automatically.
Part of the Cite Hustle GEO glossary — definitions for generative engine optimization and AI search.