Glossary
Schema Markup
Structured data — usually JSON-LD — that labels content so search engines and AI engines can extract its meaning programmatically.
Schema markup is metadata that sits inside your HTML (typically as a <script type="application/ld+json"> block) following the schema.org vocabulary. It tells search engines: "this paragraph is the article's main body; this person is the author; this question has this answer."
Which schema types matter most for GEO?
Article (for blog posts), FAQPage (for Q&A content — triggers rich results), HowTo (for procedural content), DefinedTerm (for glossaries), Product (for software and product pages), Person and Organization (for author/publisher attribution), and SpeakableSpecification (for voice assistants).
Does schema markup help AI engines?
Indirectly but meaningfully. Schema reinforces what the page is about, which feeds the retrieval signals AI engines use. Pages with valid FAQ schema are more likely to be selected as direct-answer sources.
Part of the Cite Hustle GEO glossary — definitions for generative engine optimization and AI search.