Glossary
Internal Linking
Hyperlinks between pages on the same domain — a primary mechanism for distributing authority and helping AI engines traverse topical clusters.
Internal linking does three things: it spreads PageRank-style authority through the site, it gives crawlers (search and AI) a map of how content is connected, and it gives readers (and AI engines) a way to find related context.
How should internal links be anchored?
Use descriptive anchor text containing the target page's primary entity ("our guide to Generative Engine Optimization") rather than generic phrases ("click here", "read more"). Anchor text is itself a ranking and citation signal.
How many internal links per article?
Quality over quantity — but 5-15 is a healthy range for a 1,500-word article. Each link should add value for the reader, not just for the crawler.
Part of the Cite Hustle GEO glossary — definitions for generative engine optimization and AI search.